বৃহস্পতিবার, ৭ জানুয়ারী, ২০১৬

THINGS TO REMEMBER WITH LOGO DESIGN

7 critical aspects of a fantastic logo design

When it comes to logo design, you ultimately want it to convey your brand in the best possible manner. Here are the 7 factors you need to consider to have a logo that spells success!

1. Research always helps in effective logo design
You need to do a fair bit of research to understand the company, its objectives and mission as well as its business goals-- both long and short term. You also need to know the demographics of the target audience.

2. Unique and attractive: two elements of great logo design
You would obviously want your logo design to catch the attention of the customer. At the same time it should not be screaming for attention. It should test the intellect of the customer; make him or her think a few minutes after seeing the logo. If you notice some of the top logo designs each of them have a unique aspect to it that depicts something about the company. 

3. Memorable and simple logo design
One of things you need to really focus on is to make sure your logo design is not too cluttered or too fancy. This will just confuse the customer. Ultimately you want the customer to remember your brand. If the logo is easy to remember, that will only happen. Be sure that the logo sends out positive signals to the customer.

4. Flexibility is a major issue in logo design
There are so many companies who invest a fortune on their logo design only to realize later that their logo doesn't work on a product wrapper! Your logo needs to be flexible enough to work and create a lasting impact on any medium whether it is a product wrapper, your company website or even any promotional materials you send out!

5. Never clutter your logo in logo design
One critical mistake people make is to cram in too much information in their logo design This makes your logo look cluttered not to mention the fact that customers will fail to remember your brand!

6. Use fonts that promote readability in your logo design.
You might select a font that looks great on paper but when you use it in the logo it hampers readability. If they are going to prevent customers from remembering you, there is absolutely no point using classy fonts in logo design. Make sure fonts are easy on the eye.

7. Usage of color in logo design.
Great logo design will always focus on using complementary colors that looks good against a black or white background.

You would obviously want your logo design to catch the attention of the customer. If you notice some of the top logo designs each of them have a unique aspect to it that depicts something about the company.

One of things you need to really focus on is to make sure your logo design is not too cluttered or too fancy. There are so many companies who invest a fortune on their logo design only to realize later that their logo doesn't work on a product wrapper! There is absolutely no point using classy fonts in logo design if they are going to prevent customers from remembering you.

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